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Building Wealth Through Entrepreneurship: Starting Your Own Business

Published May 20, 24
17 min read

Financial literacy refers the skills and knowledge necessary to make informed, effective decisions regarding your financial resources. This is like learning the rules of an intricate game. Like athletes who need to master their sport's fundamentals, individuals also benefit from knowing essential financial concepts in order to manage their wealth and create a secure future.

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In today's complex financial landscape, individuals are increasingly responsible for their own financial well-being. Financial decisions, such as managing student debts or planning for your retirement, can have lasting effects. A study by FINRA’s Investor Education foundation found a relationship between high financial education and positive financial behaviours such as planning for retirement and having an emergency fund.

However, financial literacy by itself does not guarantee financial prosperity. Critics say that focusing solely upon individual financial education neglects systemic concerns that contribute towards financial inequality. Some researchers claim that financial education does not have much impact on changing behaviour. They point to behavioral biases as well as the complexity and variety of financial products.

One perspective is to complement financial literacy training with behavioral economics insights. This approach recognizes the fact that people may not make rational financial decisions even when they possess all of the required knowledge. The use of behavioral economics strategies, like automatic enrollment into savings plans, has shown to improve financial outcomes.

The key takeaway is that financial literacy, while important for managing personal finances and navigating the economy in general, is just a small part of it. Financial outcomes are influenced by a variety of factors including systemic influences, individual circumstances and behavioral tendencies.

Fundamentals of Finance

Basic Financial Concepts

Financial literacy begins with the fundamentals. These include understanding:

  1. Income: Money received, typically from work or investments.

  2. Expenses (or expenditures): Money spent by the consumer on goods or services.

  3. Assets: Things you own that have value.

  4. Liabilities: Financial obligations, debts.

  5. Net Worth is the difference in your assets and liabilities.

  6. Cash Flow: The total amount of money being transferred into and out of a business, especially as affecting liquidity.

  7. Compound interest: Interest calculated by adding the principal amount and the accumulated interest from previous periods.

Let's take a deeper look at these concepts.

Income

There are many sources of income:

  • Earned Income: Wages, salary, bonuses

  • Investment income: Dividends, interest, capital gains

  • Passive income: Rental income, royalties, online businesses

Understanding the various income sources is essential for budgeting and planning taxes. In many tax systems earned income, for example, is taxed at higher rates than long-term profits.

Assets and Liabilities Liabilities

Assets include things that you own with value or income. Examples include:

  • Real estate

  • Stocks & bonds

  • Savings accounts

  • Businesses

These are financial obligations. They include:

  • Mortgages

  • Car loans

  • Card debt

  • Student Loans

In assessing financial well-being, the relationship between assets and liability is crucial. Some financial theories recommend acquiring assets which generate income or gain in value and minimizing liabilities. It's important to remember that not all debt is bad. For example, a mortgage can be considered as an investment into an asset (real property) that could appreciate over time.

Compound interest

Compounding interest is the concept where you earn interest by earning interest. Over time, this leads to exponential growth. This concept works both for and against individuals - it can help investments grow, but also cause debts to increase rapidly if not managed properly.

Consider, for example, an investment of $1000 with a return of 7% per year:

  • In 10 Years, the value would be $1,967

  • In 20 years it would have grown to $3,870

  • It would increase to $7,612 after 30 years.

This shows the possible long-term impact compound interest can have. However, it's crucial to remember that these are hypothetical examples and actual investment returns can vary significantly and may include periods of loss.

These basics help people to get a clearer view of their finances, similar to how knowing the result in a match helps them plan the next step.

Financial Planning and Goal Setting

Financial planning is the process of setting financial goals, and then creating strategies for achieving them. This is similar to the training program of an athlete, which details all the steps necessary to achieve peak performance.

Financial planning includes:

  1. Setting SMART goals for your finances

  2. Budgeting in detail

  3. Saving and investing strategies

  4. Regularly reviewing your plan and making necessary adjustments

Setting SMART Financial Goals

The acronym SMART can be used to help set goals in many fields, such as finance.

  • Clear goals that are clearly defined make it easier for you to achieve them. "Save money", for example, is vague while "Save 10,000" is specific.

  • Measurable: You should be able to track your progress. In this example, you can calculate how much you have saved to reach your $10,000 savings goal.

  • Achievable Goals: They should be realistic, given your circumstances.

  • Relevance: Goals should reflect your life's objectives and values.

  • Setting a time limit can keep you motivated. For example: "Save $10,000 over 2 years."

Creating a Comprehensive Budget

A budget is financial plan which helps to track incomes and expenses. This overview will give you an idea of the process.

  1. Track all income sources

  2. List all your expenses and classify them into fixed (e.g. rental) or variable (e.g. entertainment)

  3. Compare your income and expenses

  4. Analyze the results, and make adjustments

A popular budgeting rule is the 50/30/20 rule. This suggests allocating:

  • Use 50% of your income for basic necessities (housing food utilities)

  • You can get 30% off entertainment, dining and shopping

  • 10% for debt repayment and savings

However, it's important to note that this is just one approach, and individual circumstances vary widely. Some critics of these rules claim that they are not realistic for most people, especially those with low salaries or high living costs.

Savings and Investment Concepts

Savings and investment are essential components of many financial strategies. Here are some similar concepts:

  1. Emergency Fund: An emergency fund is a savings cushion for unexpected expenses and income disruptions.

  2. Retirement Savings: Long-term savings for post-work life, often involving specific account types with tax implications.

  3. Short-term Savings: For goals within the next 1-5 years, often kept in readily accessible accounts.

  4. Long-term Investments (LTI): For goals beyond 5 years, which often involve a diversified portfolio.

There are many opinions on the best way to invest for retirement or emergencies. These decisions are dependent on personal circumstances, level of risk tolerance, financial goals and other factors.

The financial planning process can be seen as a way to map out the route of a long trip. It involves understanding the starting point (current financial situation), the destination (financial goals), and potential routes to get there (financial strategies).

Risk Management and Diversification

Understanding Financial Risques

The risk management process in finance is a combination of identifying the potential threats that could threaten your financial stability and implementing measures to minimize these risks. This concept is very similar to how athletes are trained to prevent injuries and maintain peak performance.

The following are the key components of financial risk control:

  1. Identifying potential risk

  2. Assessing risk tolerance

  3. Implementing risk mitigation strategies

  4. Diversifying investments

Identification of Potential Risks

Financial risks come from many different sources.

  • Market risk is the possibility of losing your money because of factors that impact the overall performance on the financial markets.

  • Credit risk (also called credit loss) is the possibility of losing money if a borrower fails to repay their loan or perform contractual obligations.

  • Inflation risk: The risk that the purchasing power of money will decrease over time due to inflation.

  • Liquidity: The risk you may not be able sell an investment quickly and at a reasonable price.

  • Personal risk: Specific risks to an individual, such as job losses or health problems.

Assessing Risk Tolerance

Risk tolerance is the ability of a person to tolerate fluctuations in their investment values. This is influenced by:

  • Age: Younger individuals have a longer time to recover after potential losses.

  • Financial goals. A conservative approach to short-term objectives is often required.

  • Income stability: Stability in income can allow for greater risk taking.

  • Personal comfort: Some individuals are more comfortable with risk than others.

Risk Mitigation Strategies

Common strategies for risk reduction include:

  1. Insurance: Protects against significant financial losses. Included in this is health insurance, life, property, and disability insurance.

  2. Emergency Fund: Provides a financial cushion for unexpected expenses or income loss.

  3. Debt Management: Keeping debt levels manageable can reduce financial vulnerability.

  4. Continuous Learning: Staying updated on financial issues will allow you to make better-informed decisions.

Diversification: A Key Risk Management Strategy

Diversification is often described as "not placing all your eggs into one basket." By spreading your investments across different industries, asset classes, and geographic areas, you can potentially reduce the impact if one investment fails.

Consider diversification similar to a team's defensive strategies. A team doesn't rely on just one defender to protect the goal; they use multiple players in different positions to create a strong defense. In the same way, diversifying your investment portfolio can protect you from financial losses.

Diversification: Types

  1. Diversification of Asset Classes: Spreading your investments across bonds, stocks, real estate, etc.

  2. Sector diversification: Investing across different sectors (e.g. technology, healthcare, financial).

  3. Geographic Diversification: Investing in different countries or regions.

  4. Time Diversification Investing over time, rather than in one go (dollar cost averaging).

Diversification in finance is generally accepted, but it is important to understand that it does not provide a guarantee against losing money. All investments carry some level of risk, and it's possible for multiple asset classes to decline simultaneously, as seen during major economic crises.

Some critics claim that diversification, particularly for individual investors is difficult due to an increasingly interconnected world economy. Some critics argue that correlations between assets can increase during times of stress in the market, which reduces diversification's benefits.

Diversification is still a key principle of portfolio theory, and it's widely accepted as a way to manage risk in investments.

Investment Strategies Asset Allocation

Investment strategies are plans designed to guide decisions about allocating assets in various financial instruments. These strategies can also be compared with an athlete's carefully planned training regime, which is tailored to maximize performance.

Key aspects of investment strategies include:

  1. Asset allocation: Divide investments into different asset categories

  2. Diversifying your portfolio by investing in different asset categories

  3. Regular monitoring and rebalancing : Adjusting the Portfolio over time

Asset Allocation

Asset allocation is the act of allocating your investment amongst different asset types. The three main asset classes include:

  1. Stocks (Equities): Represent ownership in a company. Stocks are generally considered to have higher returns, but also higher risks.

  2. Bonds with Fixed Income: These bonds represent loans to government or corporate entities. Bonds are generally considered to have lower returns, but lower risks.

  3. Cash and Cash Equivalents: Include savings accounts, money market funds, and short-term government bonds. They offer low returns, but high security.

The following factors can affect the decision to allocate assets:

  • Risk tolerance

  • Investment timeline

  • Financial goals

Asset allocation is not a one size fits all strategy. While rules of thumb exist (such as subtracting your age from 100 or 110 to determine the percentage of your portfolio that could be in stocks), these are generalizations and may not be appropriate for everyone.

Portfolio Diversification

Within each asset class, further diversification is possible:

  • Stocks: This includes investing in companies of varying sizes (small-caps, midcaps, large-caps), sectors, and geo-regions.

  • Bonds: You can vary the issuers, credit quality and maturity.

  • Alternative Investments: To diversify investments, some investors choose to add commodities, real-estate, or alternative investments.

Investment Vehicles

These asset classes can be invested in a variety of ways:

  1. Individual stocks and bonds: These offer direct ownership, but require more management and research.

  2. Mutual Funds: Portfolios of stocks or bonds professionally managed by professionals.

  3. Exchange-Traded Funds is similar to mutual funds and traded like stock.

  4. Index Funds - Mutual funds and ETFs which track specific market indices.

  5. Real Estate Investment Trusts: These REITs allow you to invest in real estate, without actually owning any property.

Passive vs. Active Investment Active vs.

There's an ongoing debate in the investment world about active versus passive investing:

  • Active Investing: This involves picking individual stocks and timing the market to try and outperform the market. It requires more time and knowledge. Fees are often higher.

  • Passive investing: This involves buying and holding a portfolio of diversified stocks, usually through index funds. The idea is that it is difficult to consistently beat the market.

The debate continues, with both sides having their supporters. Proponents of active investment argue that skilled managers have the ability to outperform markets. However, proponents passive investing point out studies showing that most actively managed funds perform below their benchmark indexes over the longer term.

Regular Monitoring and Rebalancing

Over time some investments will perform better than other, which can cause the portfolio to drift off its target allocation. Rebalancing is the process of periodically adjusting a portfolio to maintain its desired asset allocation.

For example, if a target allocation is 60% stocks and 40% bonds, but after a strong year in the stock market the portfolio has shifted to 70% stocks and 30% bonds, rebalancing would involve selling some stocks and buying bonds to return to the target allocation.

It's important to note that there are different schools of thought on how often to rebalance, ranging from doing so on a fixed schedule (e.g., annually) to only rebalancing when allocations drift beyond a certain threshold.

Consider asset allocation as a balanced diet. Just as athletes need a mix of proteins, carbohydrates, and fats for optimal performance, an investment portfolio typically includes a mix of different assets to work towards financial goals while managing risk.

All investments come with risk, including possible loss of principal. Past performance does not guarantee future results.

Plan for Retirement and Long-Term Planning

Long-term financial planning involves strategies for ensuring financial security throughout life. This includes estate and retirement planning, similar to an athlete’s career long-term plan. The goal is to be financially stable, even after their sports career has ended.

Key components of long term planning include:

  1. Understanding retirement options: Understanding the different types of accounts, setting goals and estimating future costs.

  2. Estate planning - preparing assets to be transferred after death. Includes wills, estate trusts, tax considerations

  3. Healthcare planning: Considering future healthcare needs and potential long-term care expenses

Retirement Planning

Retirement planning involves understanding how to save money for retirement. These are the main aspects of retirement planning:

  1. Estimating retirement needs: According to certain financial theories, retirees will need between 70-80% their pre-retirement earnings in order to maintain a standard of life during retirement. This is only a generalization, and individual needs may vary.

  2. Retirement Accounts

    • 401(k), also known as employer-sponsored retirement plans. Often include employer-matching contributions.

    • Individual Retirement (IRA) Accounts can be Traditional or Roth. Traditional IRAs allow for taxed withdrawals, but may also offer tax-deductible contributions. Roth IRAs are after-tax accounts that permit tax-free contributions.

    • SEP IRAs & Solo 401 (k)s: Options for retirement accounts for independent contractors.

  3. Social Security: A government retirement program. Understanding how Social Security works and what factors can influence the amount of benefits is important.

  4. The 4% Rule is a guideline which suggests that retirees should withdraw 4% from their portfolio during the first year they are retired, and adjust it for inflation every year. This will increase their chances of not having to outlive their money. [...previous text remains the same ...]

  5. The 4% Rule: A guideline suggesting that retirees could withdraw 4% of their portfolio in the first year of retirement, then adjust that amount for inflation each year, with a high probability of not outliving their money. The 4% rule has caused some debate, with financial experts claiming it is either too conservative or excessively aggressive depending on the individual's circumstances and the market.

It's important to note that retirement planning is a complex topic with many variables. Inflation, healthcare costs and market performance can all have a significant impact on retirement outcomes.

Estate Planning

Estate planning consists of preparing the assets to be transferred after death. Among the most important components of estate planning are:

  1. Will: Legal document stating how an individual wishes to have their assets distributed following death.

  2. Trusts: Legal entities which can hold assets. There are various types of trusts, each with different purposes and potential benefits.

  3. Power of attorney: Appoints someone to make decisions for an individual in the event that they are unable to.

  4. Healthcare Directive: This document specifies an individual's wishes regarding medical care in the event of their incapacitating condition.

Estate planning involves balancing tax laws with family dynamics and personal preferences. Laws regarding estates can vary significantly by country and even by state within countries.

Healthcare Planning

The cost of healthcare continues to rise in many nations, and long-term financial planning is increasingly important.

  1. Health Savings Accounts: These accounts are tax-advantaged in some countries. Eligibility rules and eligibility can change.

  2. Long-term Insurance: Policies that cover the costs for extended care, whether in a facility or at your home. The price and availability of such policies can be very different.

  3. Medicare: In the United States, this government health insurance program primarily serves people age 65 and older. Understanding its coverage and limitations is an important part of retirement planning for many Americans.

The healthcare system and cost can vary widely around the world. This means that planning for healthcare will depend on where you live and your circumstances.

You can also read our conclusion.

Financial literacy encompasses many concepts, ranging from simple budgeting strategies to complex investment plans. The following are key areas to financial literacy, as we've discussed in this post:

  1. Understanding fundamental financial concepts

  2. Developing financial skills and goal-setting abilities

  3. Diversification is a good way to manage financial risk.

  4. Understanding the various asset allocation strategies and investment strategies

  5. Planning for long term financial needs including estate and retirement planning

Although these concepts can provide a solid foundation for financial education, it is important to remember that the financial industry is always evolving. New financial products, changing regulations, and shifts in the global economy can all impact personal financial management.

Achieving financial success isn't just about financial literacy. As discussed earlier, systemic factors, individual circumstances, and behavioral tendencies all play significant roles in financial outcomes. Some critics of financial literacy point out that the education does not address systemic injustices and can place too much blame on individuals.

A second perspective stresses the importance of combining insights from behavioral economy with financial education. This approach recognizes that people don't always make rational financial decisions, even when they have the necessary knowledge. It is possible that strategies that incorporate human behavior, decision-making and other factors may improve financial outcomes.

Also, it's important to recognize that personal finance is rarely a one size fits all situation. What works for one person may not be appropriate for another due to differences in income, goals, risk tolerance, and life circumstances.

It is important to continue learning about personal finance due to its complexity and constant change. This might involve:

  • Keep up with the latest economic news

  • Reviewing and updating financial plans regularly

  • Searching for reliable sources of information about finance

  • Consider seeking professional financial advice when you are in a complex financial situation

It's important to remember that financial literacy, while an essential tool, is only part of the solution when it comes to managing your finances. In order to navigate the financial landscape, critical thinking, flexibility, and an openness to learning and adapting strategies are valuable skills.

The goal of financial literacy, however, is not to simply accumulate wealth but to apply financial knowledge and skills in order to achieve personal goals and financial well-being. This might mean different things to different people - from achieving financial security, to funding important life goals, to being able to give back to one's community.

Individuals can become better prepared to make complex financial choices throughout their life by developing a solid financial literacy foundation. However, it's always important to consider one's own unique circumstances and to seek professional advice when needed, especially for major financial decisions.


The information provided in this article is for general informational and educational purposes only. It is not intended as financial advice, nor should it be construed or relied upon as such. The author and publishers of this content are not licensed financial advisors and do not provide personalized financial advice or recommendations. The concepts discussed may not be suitable for everyone, and the information provided does not take into account individual circumstances, financial situations, or needs. Before making any financial decisions, readers should conduct their own research and consult with a qualified financial advisor. The author and publishers shall not be liable for any errors, inaccuracies, omissions, or any actions taken in reliance on this information.